Marketing and Communications Manager

Position Overview:

• Responsible for implementation of Enrollment marketing campaigns – creation of campaign elements, placement of messages.
• Manage the School’s website, including written and visual content, forms, key messaging, brand identity and images. Ensure that content is current, easy to find, relevant, visually compelling and well-written.
• Manage SHA’s social media program including the coordination of vibrant, current and consistent messaging across all channels; the creation of an annual social media plan; establishing policies for content and access; training for administration, faculty, and students; monitoring best practices among high schools.
• Create and distribute weekly newsletter to parents.
• Collaborate with internal staff and external vendors to acquire photography/videography of school events and activities for publications and stock library.
• Manage the image library via Google drive and utilize images to create engaging campaigns for admissions, events and general communications.
• Support communications needs of Parent Connection.
• Collaborate with the SHA Alumnae Association – 5K on their social media channels (LinkedIn, Facebook and Twitter) to increase engagement with Sacred Heart Academy and strengthen the alumnae network.

Qualifications

• Commitment to Sacred Heart Academy mission and understanding of Catholic education.
• Bachelor’s degree in marketing, public relations or a related field.
• Excellent communication and interpersonal skills, both written and verbal.
• Ability to use social media effectively.
• Ability to manage several projects simultaneously, think creatively to find alternatives to completing projects when barriers arise, and meet deadlines.
• Ability to create print and digital materials using Photoshop, InDesign, or other comparable layout software.
• Computer literacy (Microsoft Office including Word and Excel), website management experience and database familiarity.
• Comfortable performing many tasks with limited resources.