Sep 23, 2022

Content Strategist

  • Franciscan University of Steubenville
  • Steubenville, OH, USA
Full time Education: University/College

Job Description

Date:  September 21, 2022

Position Available:  Content Strategist

Position Reports to:  Director of Web Operations

Department:  Marketing and Communications

FLSA Status:  Exempt

Schedule:  Full-time; Monday – Friday, 8:30 a.m. – 4:30 p.m., some evenings and weekends

Please apply online:  https://franciscan.edu/content-strategist-2/

 

POSITION SUMMARY

The Content Strategist creates and implements long-term strategies for content of the University’s online presence to tell the Franciscan University story in a compelling and engaging manner, focusing primarily on the main marketing web properties: Franciscan.edu, the giving site, outreach and evangelization sites, and other University microsites. Possesses design sensibility to envision how content will be presented and distributed. Possesses a firm understanding of the online user experience and strong search engine optimization (SEO) and inbound marketing. Responsible for web content management updates and oversees other departments’ and offices’ web content updates to various University web platforms. Continually monitors online endeavors of University departments to maintain branding standards, consistent messaging, and quality control of content.

 

PRIMARY RESPONSIBILITIES

1.    Creates, updates, and maintains content on University online platforms consistent with University content strategy goals, brand standards, and compelling story telling of the FUS mission.

2.    Oversees and assists other departments to create new or update web pages on a consistent basis, which includes web update ticket tracking to ensure content is current and relevant to the target market; manages one student worker who assists with web updates.

3.    Works with web development team and digital marketing team for identifying, planning, developing, and building new web platforms to effectively communicate information that supports the institutional priorities.

4.    Creates and maintains editorial calendars, taxonomies, and metadata frameworks, and content migration plans.

 

This is not intended to be an all-inclusive list. Additional duties, expectations and responsibilities may be added or changed as needed to meet the University's needs.

 

REQUIREMENTS

Must understand, support and embrace the mission of Franciscan University of Steubenville and possess the following:

 

Work Experience

·         1-3 years of experience as a web content writer and creating content in an institutional voice.

·         1-3 years of experience with a proven track record of SERP optimization as tracked by industry SEO tools

·         1-3 years of experience strategizing online content efforts for large, complex organizations preferred

·         1-3 years of experience working in a dynamic, fast-paced marketing office environment

·         Potential past job titles held – Web Content Editor, SEO Content Writer, Digital Strategist, SEO Strategist

 

Competencies

·         Effectively identifies and organizes the key points needed for an effective written communication

·         Uses a written style that is appropriate to the content and audience involved

·         Is effective at gaining cooperation both within and outside of one’s own department or area

·         Creates and uses reporting and feedback processes to monitor progress and adjust as needed

·         Creates and effectively uses opportunities to collaborate with others

 

Education

·         B.A. in Integrated Marketing Communications; Creative Writing, Computer Science or related field

 

Technical Skills

·         Strong writing skills for web platforms with demonstrated track record of SERP optimization

·         Knowledge of SEO and Inbound Marketing

·         Experience with SEO tools such as SEMRush or BrightEdge

·         Basic familiarity with HTML and CSS

·         Familiarity with Over-The-Top content strategies a plus

 

Workplace Factors

·         Works in front of a computer for long periods of time

·         Sits or stands in front of computer for long periods of time

·         Occasional evening and weekend work

·         Must understand and support the mission and vision of Franciscan University of Steubenville

 

Candidates must submit an online application, a resume and a cover letter that demonstrates their fit for the position based on their experience, accomplishments and skills as well as their desire to advance the mission of Franciscan University.

 

Please apply online:   https://franciscan.edu/content-strategist-2/

 

For other information and job postings, visit our website at https://www.franciscan.edu

 

Franciscan University of Steubenville is committed to principles of equal opportunity and is an equal opportunity employer.


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