eCommerce Manager

Date:  January 16, 2023

Position Available:  eCommerce Manager

Position Reports to:  Executive Director, Institutional Effectiveness, Innovation and Extension 

Department:  University Store/Extension

FLSA Status:  Exempt

Hours:  Monday-Friday, 8:30 a.m. – 4:30 p.m.; Occasional work on evenings and weekends

Please apply online:  https://franciscan.edu/ecommerce-manager/

POSITION SUMMARY

The eCommerce Manager will be a leader in significantly growing eCommerce sales and the online global retail presence for Franciscan University and related brands (ex. Athletics, Conferences, etc.). This person will work collaboratively and independently to ensure initiatives are designed around a holistic University experience, drive a profitable and personalized experience, are executed in an efficient and timely manner, are evaluated for profitability, and prove a positive ROI for time resources against revenue generated.

PRIMARY RESPONSIBILITIES 

1.    Development and management of a customer database strategy employing best practices for customer lead acquisition, customer loyalty, and account management tactics. Management and strategic planning for eCommerce catalogs, collections, and product pages. Working closely with the buying team and University departments to support sales initiatives.

2.    Strategically develops, executes, and analyzes eCommerce marketing, inclusive of user experience, digital merchandising, and paid social advertising. Creates and refines marketing strategies through market research, competitive analysis, and self-generated insights. Produces integrated marketing campaigns and initiatives across multiple channels from email, web, App, Social Ad Integration, online search/advertising to drive customer interest in the Franciscan University digital storefront. Collaborates with MarCom to produce effective and results-driven digital marketing assets. Builds and maintains the eCommerce campaign calendar(s).

3.    Partners with University departments to develop best practices, improve industry knowledge, and demonstrate clear understanding and successful achievement of business outcomes/results (KPIs).

4.    Identify new audiences and segments and develop digital strategy and targeted multi-channel marketing initiatives that successfully build long-term relationships with community members.

5.    Collaborate on the management of proprietary customer-centric added-value components, including (but not limited to) peer-to-peer selling channel, gift registries, customer loyalty programs, customer account lookup-management, online customer support, and fielding customer inquiries/comments via online and email communication channels

6.    Formalize operational processes and functions in a user manual format for organizational use.

This is not intended to be an all-inclusive list.  Additional duties, expectations and responsibilities may be added or changed as needed to meet the University's needs.

REQUIREMENTS

Must understand, support and embrace the mission of Franciscan University of Steubenville and possess the following:

Work Experience

·         Minimum of 3 years of relevant work experience is required.

·         Demonstrated capacity to translate business goals and outcomes and create actionable, measurable plans.

·         Must have demonstrated a strong passion for innovation, best-in-class standards, and continual learning and development.

·         Experience within college or university retail operations is highly preferred.

Competencies

·         Planning – Accurately assesses the complexity and difficulty of specific projects and initiatives

·         Drive for Results – Can be consistently counted on to follow through, meet commitments and deliver results

·         Dealing with Ambiguity – Readily adjusts to changing circumstances or new situations

·         Customer/Service Focus – Solicits and uses customer information to improve service or the customer’s experience

·         Creativity – Seeks ways to apply existing solutions to new problems

Education/Credentials

·         Bachelor’s degree or equivalent advanced learning attained through professional level experience required.

·         Degree in Management, Business Administration, Marketing, Accounting, or related field preferred.

·         National Retailing Foundation (NRF) certification welcomed.

Technical Skills

·         Knowledge of sales planning and professional understanding of online marketing and merchandising strategies.

·         Knowledge of enterprise eCommerce sites (NetSuite, Shopify, Magento, Big Commerce) and paid social media/display acquisition and revenue-generating campaigns preferred.

·         Applied skills in web design, web development, content design, Google Analytics, SEO/SEM/PPC preferred.

Workplace Factors

·         Ability to identify creative solutions, learn independently, embrace change, and function as a change agent.

·         Occasional work on evenings/weekends will be required, according to seasonal needs.

·         Understand, articulate, support, and operationalize the mission of Franciscan University of Steubenville.

Candidates must submit an online application, a resume, list of references, and a cover letter that demonstrates their fit for the position based on their experience, accomplishments and skills as well as their desire to advance the mission of Franciscan University.

Please apply online: https://franciscan.edu/ecommerce-manager/

For other information and job postings, visit our website at https://www.franciscan.edu

Franciscan University of Steubenville is committed to principles of equal opportunity and is an equal opportunity employer.