VP of Marketing

Position: Vice President of Marketing

FLSA: Exempt (not eligible for overtime in compliance with Federal, State, and Local regulations)

Pay Range: $140,000-190,000 annually*

Schedule: This full-time position will work remotely or on-site from the Augustine Institute home office in Greenwood Village, Colorado (Denver area).

Reporting to: Chief Operating Officer

Position Summary

The Augustine Institute seeks a Vice President of Marketing to advance our mission to help Catholics understand, live, and share their faith. You will set the strategy by which we communicate with our existing customers and help us to reach new ones seeking to find or deepen their faith. You will be a brand builder capable of telling the story of both our brand and products – from our top-tier graduate school, to Amen prayer and meditation app, to FORMED video content, to parish-based study programs – and reach Catholics with the right offering at the right time in their faith journey. You will manage and develop a team and work cross-functionally to drive results.

*Specific duties are listed below but may not be all-inclusive:

• Set marketing and communications strategy, in conjunction with the broader Augustine Institute Leadership team.
• Implement a product management marketing model to drive strategic vision, awareness, engagement and utilization of Augustine Institute products, services and offerings.
• Build a deep understanding of our users, products, and customer journeys to inform both digital and traditional marketing strategies and tactics.
• Create a “surround sound” strategy to build and promote the Augustine Institute brand.
• Tell brand and product stories through owned, earned, and paid media to grow reach and engagement.
• Develop, maintain, and execute campaign plans aligned with our business and customer experience objectives.
• Lead the digital transformation of the Augustine Institute by leveraging data and the optimization of CRM (HubSpot) to inform priorities, approach, tactics, resource needs and impacts; set and manage budgets.
• Measure, analyze, and report performance and results through test and learn strategies.
• Deploy automation to streamline and measure marketing tasks and workflows.
• Work collaboratively with teams in content, technology, sales, academics, and product.

Who you are:

• Customer obsessed. You listen to what our customers are looking for and telling us, based on feedback and data, and respond quickly to meet their needs.
• Builder: You are comfortable owning projects from start to finish and an excellent collaborator across functions. You're biased toward action and ready to tackle challenges head-on.
• Strategic: You can assess where we are today, where we are headed, and what is required to get us where we need to go. You prioritize for greatest impact.
• Expert storyteller. You can articulate the essence of our products and their value, simplify complexity, and reach people with a message that resonates.
• Committed to excellence: You are organized. You hold yourself accountable to measurable results and seek continuous improvement. You edit copy and assess design with keen attention to detail.
• Team-first: You put our mission and your people over yourself and maintain a great attitude grounded in the virtues. You build a high-performing, service-oriented team.

Qualifications:

·       7+ years of marketing experience; 3+ years of people management with a passion for developing and coaching direct reports.

·       Outstanding written and verbal communication skills and design sensibilities.

·       E-mail marketing proficiency.

·       Strong familiarity and utilization of CRM to manage and analyze customer interactions and data throughout the customer lifecycle to improve customer retention and drive increased revenue

·       Familiarity with SEO, SEM, ASO, and ASA.

·       Copywriting and editing experience.

·       Extremely organized and process-driven.

·       Excellent project management skills.

·       Ability to consistently demonstrate the Augustine Institute’s core values: Humility, Collaboration, Innovation, and Excellence.

Necessary Knowledge, Skills and Abilities

·       An understanding of the Catholic Church, general knowledge of diocesan organization and operations, and possesses deep empathy for Catholic users of Augustine Institute products

·       Experience working with Windows operating systems and MS Office products (Word, Excel, Outlook, PowerPoint)

·       Strong interpersonal communications skills, including strong facilitation and presentation skills

·       Excellent negotiation skills

·       Exceptional time management skills and ability to define and achieve outcomes that meet or exceed the organization’s goals

·       Ability to consistently demonstrate the Augustine Institute’s core values including: 

o   Humility – We serve the Augustine Institute Mission with humility and a service mindset.  

o   Collaboration – We work together as a united Body of Christ. 

o   Innovation – We encourage being creative and demonstrating a clever mindset. 

o   Excellence – We strive in everything we do to win souls for Christ. 

Physical Demands

While performing the duties of this job, the employee is regularly required to perform stooping, kneeling, crouching, reaching, standing, walking, lifting, typing and use of office equipment, talking, hearing, seeing, and repetitive motions.

Work Environment

While performing the duties of this job, the employee will typically work in a climate-controlled office setting. 

Employee Benefits

Full-time employees receive numerous benefits including competitive compensation, medical, dental, vision, and other insurance, a generous paid time off plan and paid holiday schedule, and a 403(b)-retirement plan with company match. 

* The base compensation range represents the low and high end of the compensation range for this position. Actual compensation will vary and may be above or below the range based on various factors including but not limited to qualifications, skills, competencies, and experience. The Augustine Institute offers a competitive total rewards package, which includes a 403b retirement plan match, medical, dental, and vision insurance, paid holidays, and a generous paid time off plan, as well as other benefits.