Manager of Digital Marketing

Position: Manager of Digital Marketing

FLSA: Exempt (Not eligible for overtime in compliance with Federal, State, and Local regulations

Schedule: This full-time position will work on-site from the Augustine Institute home office in Florissant, Missouri.

Reporting to: Director of Digital Marketing

The mission of the Augustine Institute is to serve the formation of Catholics for the New Evangelization. Through our academic and parish programs, we equip Catholics intellectually, spiritually, and pastorally to renew the Church and transform the world for Christ. Our work environment is collaborative and team-oriented with an amazing team of talented professionals that are passionate about Augustine Institute’s mission. You will love working here!

The Augustine Institute is an equal opportunity employer. All employment decisions are made based on qualifications, merit, and business need. 

Position Summary

The Augustine Institute’s Manager of Digital Marketing will advance our mission to help Catholics understand, live, and share their faith. You will lead a team of specialists who craft communications to our existing customers and bring in new leads who are seeking to find or deepen their faith or the faith of others. You will assist in executing campaigns to educate and inspire users through both product and content marketing. You will help grow the Augustine Institute, Amen prayer and meditation app, FORMED, Word of Life, the Graduate School of Theology, and charitable giving. By reaching Catholics with the right message at the right time in their faith journey, you will help them grow in their faith as they continue to engage with the Augustine Institute.

 *Specific duties are listed below but may not be all-inclusive.

• Build a deep understanding of our users, products, and customer journeys. Own the user roadmap and set appropriate landmarks along the way, particularly in the Augustine Institute’s HubSpot environment. 
• Coordinate with Product Marketing Managers to develop strategic marketing plans across all distinct business functions to ensure the effective communication of business needs, timing and seasonality, goals, and priorities.

• Oversee and approve all channel specialist work including, but not limited to: email, social, copy, paid media, web, SEO, analytics, and reporting.
• Oversee paid and earned media partnerships, 
• Oversee all paid and earned media efforts, as well as associated vendor relationships, placing emphasis on cross-product potential and integrated market positioning. 
• Design experiments and measure, analyze, and report performance and results; test and learn using a data-driven approach.
• Leverage automated tools to streamline and measure marketing tasks and workflows, creating processes where needed.
• Define and deploy new digital marketing programs to include relevant, impactful, and measurable efforts meant to anticipate consumer challenges and questions and proactively provide solutions and answers at all stages of the customer journey. These efforts will help boost customer happiness and retention, increasing revenue and customer loyalty.
• Collects and reports on key team performance metrics, results, and customer feedback.
• Oversee a team of marketing channel specialists supporting marketing automation, email, paid and organic social, SMS, SEO, advertising, and marketing websites.
• Collaborate with third-party vendors on digital marketing efforts, ensuring alignment with Augustine Institute brands and conversion optimization.
• Work collaboratively with teams in advancement, academics, content, technology, sales, and customer success.
• Other duties as assigned. 

Who you are:

• Customer obsessed: You listen to what our customers are looking for and telling us, based on feedback and data, and then brainstorm ways to meet their needs.
• Committed to excellence: You are highly organized. You hold yourself accountable to measurable results and seek continuous improvement. You care about clear, succinct, and effective copy and attend carefully to details – while executing swiftly.
• Experienced marketing expert with a focus in digital channels like Social, Paid Search, SEO, Web, SMS, Marketing Automation, and more! 
• Creator: You come up with new ideas and are ready to roll up your sleeves to bring them to life, owning projects from start to finish.
• Team-first: You put our mission over yourself and maintain a great attitude, grounded in the virtues.

Qualifications

• 5+ years of marketing experience with a focus on digital marketing, and at least one year of experience with Agile Marketing.
• 2+ years of management or leadership experience.
• Outstanding written and verbal communication skills, with proven success in copywriting and an eye for great design.
• Strong background in user conversion, re-engagement, and retention strategies, with experience analyzing campaigns, optimizing funnels, running A/B tests, and providing actionable insights and recommendations for next steps.
• Demonstrated technical aptitude with expertise in multiple marketing tools, especially CRM platforms (like HubSpot, Braze, Customer.io, Salesforce) to build and track campaign performance. HTML & CSS proficiency is a plus. 
• Highly organized and process-driven, with excellent project management skills.
• Ability to consistently demonstrate the Augustine Institute’s core values: Humility, Collaboration, Innovation, and Excellence.

Necessary Knowledge, Skills, and Abilities

• An understanding of the Catholic Church, general knowledge of diocesan organization and operations, and possesses deep empathy for Catholic users of Augustine Institute products
• Experience with SCRUM, Agile, Kanban and/or Six Sigma methodologies
• Experience with project management software (Jira, ClickUp, Asana etc...)
• Experience working with MS Office products and/or Office 365 (Word, Excel, Outlook, PowerPoint)
• Certifications with major digital platforms like Google, HubSpot, Salesforce, Adobe, etc
• Strong interpersonal communications skills including strong facilitation and presentation skills
• Excellent negotiation skills
• Exceptional time management skills and ability to define and achieve outcomes that meet or exceed the organization’s goals
• Experience with change management is a plus
• Ability to consistently demonstrate the Augustine Institute’s core values including: 
• Humility – We serve the Augustine Institute Mission with humility and a service mindset.  
• Collaboration – We work together as a united Body of Christ. 
• Innovation – We encourage being creative and demonstrating a clever mindset. 
• Excellence – We strive in everything we do to win souls for Christ. 

Physical Demands

While performing the duties of this job, the employee is regularly required to perform stooping, kneeling, crouching, reaching, standing, walking, lifting, typing and use of office equipment, talking, hearing, seeing, and repetitive motions.

Work Environment

While performing the duties of this job, the employee will typically work in a climate-controlled office setting.

Employee Benefits

Full-time employees receive numerous benefits, including competitive compensation, medical, dental, vision, and other insurance, a generous paid time off plan and paid holiday schedule, and a 403(b)-retirement plan with company match. 

The base compensation range represents the low and high end of the compensation range for this position. Actual compensation will vary and may be above or below the range based on various factors including but not limited to qualifications, skills, competencies, and experience. The Augustine Institute offers a competitive total rewards package, including a 403b retirement plan match, medical, dental, and vision insurance, paid holidays, a generous paid time off plan, and other benefits.