Jan 28, 2019

Director of Marketing and Communications

  • Catholic Benefits Association
  • Castle Rock, CO, USA
Full time Communications General Business Marketing Nonprofit

Job Description

The Director of Marketing and Communications must be a dynamic personality who is, above all, committed to serving the Catholic community and who aligns with the Catholic Benefits Association’s and Catholic Insurance Company’s mission to ensure the rights of and to assist Catholic employers in the  provision of high quality health care and other employee benefits without compromising their religious beliefs. Reporting to the Chief Executive Officer, the  Director works in collaboration with the Board, Membership, and leadership of CBA/CIC.  The Director will advise in the development and lead the ongoing implementation of communication strategies supporting the growth of membership, communication of timely information, telling the story of CBA/CIC to members, prospective members, and media outlets.

 

The Director will be a self-starter, have a thorough knowledge and understanding of marketing and communications, possess the ability to function in many roles, and demonstrate knowledge of and exposure to the Catholic Church and its teachings, particularly in regards to Catholic Social Teaching.

 

The Director will demonstrate skill in writing, market segmentation, digital communications (email, text, podcasts, webinars, etc.), website management, social media, and video production and the technologies supporting those mediums.

 

The Director will ensure a clear, consistent, and timely dissemination of information through multiple mediums including written updates, webinars, website management, digital outlets and social media.

 

The Director will work primarily from CBA/CIC offices in Castle Rock, CO, but will interact with individuals and organizations, both Church and secular, across the country.

 

In support of the CBA/CIC’s ministerial mission, the Director must be a practicing Catholic who demonstrates the highest standards in both their personal and professional life.

 

 

 

Job Responsibilities:

 

  • Create communication and marketing strategy that supports membership services and growth. Drive strategy by designing, launching and optimizing campaigns across multiple distribution mediums

 

  • Increase brand awareness that aligns with the Mission of our organizations

 

  • Define and manage the marketing/communications budgets and timelines to achieve strategic objectives.

 

  • Identify, engage, and manage vendors, agencies, and/or consultants as needed to execute strategy.

 

  • Remain current on industry trends and insights and provide recommendations to refine communications/marketing approach as needed.

 

  • Draft written messages and marketing materials to communicate membership value proposition to existing and prospective members, including customizing messages appropriate to various target audiences.

 

  • Draft press releases and act as primary contact to outside entities such as newspapers, online outlets, TV, and radio in both the Catholic and secular media

 

  • Maintain website vision, strategy, and optimization including timely updates, functional improvements and measurement of usage.

 

  • Evaluate campaigns using analytics and clearly communicate key learnings and recommended next steps to leadership.

 

Qualifications:

 

  • Bachelor's degree in marketing, communications or related field.

 

  • Minimum 5+ years' experience in digital and/or omni-channel marketing with demonstrated subject-matter expertise.

 

  • Previous experience working in a membership organization or Catholic organization or affiliate is highly desirable

 

  • Strategic mindset and ability to build and communicate a strategic vision

 

  • Experience building and managing multi-channel digital strategies familiarity with website design and development is desirable.

 

  • Excellent project management, organization and analytical skills

 

  • Proficiency with Microsoft Office Suite: Word, Excel, PowerPoint, and other related software and systems

 

  • Previous experience using Google Analytics is desirable

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