Sep 01, 2021
Director of Consumer Marketing Featured
The Director of Consumer Marketing will be responsible for leading the team that manages the strategy and execution of OSV’s B2C team. This position will manage driving the communication strategy for name acquisition, building scalable multi-channel communication campaigns to drive consumer sales as well as increase exposure of all OSV content. (This includes digital, email, text, social media, collateral, video, landing pages, website, periodicals, print, POP, social channels). The goal is to increase awareness and engagement within the customer segments in order to increase content consumption, drive conversion to sales, subscriptions as well as purchases on the consumer bookstore. In addition, this position will be responsible for developing, executing and measuring the effectiveness of communications strategies, including working with data analytics to analyze campaign performance, communicating results, and recommend improvements to achieve desired outcomes. The incumbent...
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