Julia Popson
- Writer and Marketer
- Nashville, TN, USA
Personal Summary
As a marketing major with minors in media arts and international business, I spent much of my time in undergrad developing the ability to write, speak, and produce content. While at the University of Kentucky, I worked for the UK sports video department and Valvoline, where I engaged regularly with different brands, media teams, and creative humans. In my current position, I consistently produce newsletters for benefactors that have been given extremely high praises. Writing, video editing, and making things "look pretty" are skills I both possess and enjoy.
My dream would be to incorporate my passions for creativity and travel with my Catholic faith. The Lord has given us all gifts, and I wish to use mine.
Please see my resume for further details regarding my education and work history. I would love to send samples of my writing and videos if there is interest.
God bless you.
Work Experience
· Fundraised a salary of over $50,000 in less than two months
· Created monthly newsletters with images, copy, and detailed articles for mission partners with an open rate averaging over 80%
· Closely led nearly 20 students, most of which led groups of their own, impacting countless women on campus
· Oversaw planning, fundraising, and execution of a first-time retreat for sorority women
• Briefed $25,000 video project with agency of record
• Analyzed sales data of over 4,000 customers on Excel to determine sell-ins prior to promotion
• Hosted hundreds of cross-functional meetings in-person and via Microsoft Teams to explore business opportunities, including microinfluencer and social selling options
• Critically assessed content on 3 live websites (corporate, lead generation, and private customer interface) before presenting recommendations for improvement
• Briefed packaging redesign for 4 major products
• Planned, shot, and edited videos for social media and jumbotrons in all the university’s stadiums
• Created videos that have over 200,000 views on Twitter alone
• Attended press conferences for athletes and coaches and assisted in livestream coverage
• Shot music artists at their shows with professional Panasonic cameras
• Edited engaging, entertaining content for customers’ social media sites, garnering thousands of views
• Gave direction regarding length, dimension, and style of videos for best communication
• Offered insight and expertise for customers’ social media platforms