Feb 23, 2023

Julia Popson

  • Writer and Marketer
  • Nashville, TN, USA
Full time General Business Internet/Social Media Marketing Media-Journalism Public Relations Publishing / Journalism

Personal Summary

As a marketing major with minors in media arts and international business, I spent much of my time in undergrad developing the ability to write, speak, and produce content. While at the University of Kentucky, I worked for the UK sports video department and Valvoline, where I engaged regularly with different brands, media teams, and creative humans. In my current position, I consistently produce newsletters for benefactors that have been given extremely high praises. Writing, video editing, and making things "look pretty" are skills I both possess and enjoy.

My dream would be to incorporate my passions for creativity and travel with my Catholic faith. The Lord has given us all gifts, and I wish to use mine.

Please see my resume for further details regarding my education and work history. I would love to send samples of my writing and videos if there is interest.

God bless you.

Work Experience

Campus Missionary
May 2022 - May 2023 FOCUS

·       Fundraised a salary of over $50,000 in less than two months

·       Created monthly newsletters with images, copy, and detailed articles for mission partners with an open rate averaging over 80%

·       Closely led nearly 20 students, most of which led groups of their own, impacting countless women on campus

·       Oversaw planning, fundraising, and execution of a first-time retreat for sorority women

Marketing Intern
Jun 2021 - May 2022 Valvoline

•       Briefed $25,000 video project with agency of record

•       Analyzed sales data of over 4,000 customers on Excel to determine sell-ins prior to promotion

•       Hosted hundreds of cross-functional meetings in-person and via Microsoft Teams to explore business opportunities, including microinfluencer and social selling options

•       Critically assessed content on 3 live websites (corporate, lead generation, and private customer interface) before presenting recommendations for improvement

•       Briefed packaging redesign for 4 major products

Student Producer
Oct 2018 - May 2022 UK Athletics - Sports Video

•       Planned, shot, and edited videos for social media and jumbotrons in all the university’s stadiums  

•       Created videos that have over 200,000 views on Twitter alone  

•       Attended press conferences for athletes and coaches and assisted in livestream coverage  

Videographer/Marketing Contractor
Feb 2021 - May 2022 Freelance

•       Shot music artists at their shows with professional Panasonic cameras

•       Edited engaging, entertaining content for customers’ social media sites, garnering thousands of views 

•       Gave direction regarding length, dimension, and style of videos for best communication

•       Offered insight and expertise for customers’ social media platforms


BA in Marketing
Aug 2018 - May 2022 University of Kentucky