I am a graphic designer and communications strategist with over 20 years of experience. I have a keen sense of design and position myself as a solution driven designer that solves problems. I create powerful brand experiences for both internal and external communications. My diverse background of experience and expertise, provides clients with design solutions that are thoughtful, out of the box, relevant, authentic and sustainable.
I love using my talents by creating timeless & beautiful designs that captivate, inspire, impact choices, provoke behaviors, invite emotions, & to simply educate & inform my audience.
Created rich B2B & B2B2C digital and print materials
Managed strategy and design for large-scale email campaigns
Designed trade-show environments, virtual experiences and collateral
Professionally led digital and print creative from beginning to end
Strategically created and translated concepts into effective designs
Developed skills, nurtured and mentored other designers
Lead designer & developer for email marketing automation platform
Managed ESP, segmentation strategies, A/B testing & analyzed data
Designed digital assets for social media, presentations and websites
Migrated existing POS system to Shopify platform
Maintained inventory management system
Designed brand and marketing materials
Lead designer for multiple brands and pro-bono work
Managed photo shoots and print production
Developed strategy, timeliness and budgets with account services
Branding, business collateral, email, advertising and trade shows
Industries: education, healthcare, financial, hospitality, non-profit
Collaborate with project managers, freelance writers, developers
https://www.sarahrowandesign.com/