John Mullins

  • Digital Marketing Director
  • Pennsylvania, USA
  • Aug 30, 2023
Full time Consultant Education: University/College Management Marketing Ministry, Campus Ministry, Young Adult

Personal Summary

I am a lifelong Catholic and a proven digital marketing professional.  I would love to apply the knowledge from building and managing full-stack digital marketing services directly, as well as years of experience managing digital marketing professionals.  I've helped clients generate millions in new revenues by helping them find and engage the right audience, and I would love the opportunity to discuss how we can advance your organizational objectives in a faith-driven atmosphere. 

Work Experience

Internet Marketing Manager
Jan 2017 - Aug 2023 WebFX

INTERNET MARKETING MANAGER / WEBFX

Presently employed with WebFX

Hired 01/2017 as an Internet Marketing Specialist

▪  Lead a 15-person team of marketing consultants with nearly 100 years of combined experience

▪  Oversee more than $15,000,000 in agency management fees, driving hundreds of millions in client revenues annually

▪  Expert digital marketing consultant on strategies that incorporate SEO, Paid Search, Programmatic Advertising, Website Design and Development, UX, Social-Media and Email Marketing, all integrating client’s first-party data to drive insight and growth

Executive Director
Aug 2015 - Jan 2017 Harrisburg Christian Performing Arts Center

EXECUTIVE DIRECTOR / Harrisburg Christian Performing Arts Center         (07/2015)-(01/2017)

▪       Revitalized stage production program, delivering 13 live productions in 17 months

▪       Reversed multi-year decline in operating revenues and narrowed cash flow gap

▪       Negotiated the sale of unused property, wiping out operating and capital debt

▪       Strengthened community partnerships with churches and performing arts groups

▪       Hired and managed production crews, administrative and custodial staff

▪       Secured grant funding to subsidize programming for under-served students

Education

Master's in History Education
Jan 2023 - Dec 2023 Grand Canyon University
Bachelor's of Science in Marketing
Sep 2013 - May 2015 Slippery Rock University