Sep 17, 2023

Abby Errico

  • Digital Marketing Consultant
  • Scranton, PA, USA
Full time Communications Design Entry Level Graphic Design Marketing Nonprofit

Personal Summary

I am an ambitious and creative individual with a variety of skills to offer, having a degree in the visual arts and digital marketing. I would like to continue my personal pro-life and Catholic ministry in whatever way that would best maximize my skills. I am gentle and empathetic, having dealt with my own struggles with mental health disorders. I look to spread God's joy in everything I do, whether that be through ministering to the homeless in the streets of Philadelphia or simply running my grandparents on ordinary errands. 

Work Experience

Digital Marketing Associate
Jan 2023 - May 2023 5th Floor Analytics

-Conducted market research and website critiques for a local business’s digital marketing campaign, created, ran Instagram and Google ads resulting in 2500+ new Meta users reached 

-Served as point-person with client, regularly meeting for video calls and exchanging emails to develop campaign, organize ideas

-Increased Instagram followers by 13% within 2 weeks 

Brand Marketing Intern
May 2022 - Aug 2022 InterMetro Industries

-Worked with a tight knit group of brand marketing 

-Resized and scaled 400+ SKU photos of shelving units and medical case carts.

-Met with brand team for weekly meetings on specific product groups (I.e. polymer shelving, wire shelving, accessories, etc.) to create FAQs for the metro.com website.

-Added questions to website using HubSpot

-Completed a variety of HubSpot trainings:

o   Social Media Marketing

o   HubSpot Marketing Software

o   Email Marketing

o   Inbound

o   Content Marketing

 

-Edited sell sheets

o   Worked in Adobe InDesign and Acrobat

o   Edited product numbers

o   Co-branded sell sheets following branding guidelines

-Created sell sheets

o   Worked in Adobe InDesign and Acrobat

o   Created product number charts and added corresponding product photos

 

-Used SEM Rush for SEO keyword research

·      Thoroughly explored Metro.com website to develop YouTube descriptions for 74 product assembly videos

-Used Adobe Illustrator to resize and format 30+ photos for Metro.com Idea Gallery

-Modeled for Mightylite top load Amazon.com photoshoot

- Designed a Lionville MedCart instruction manual using brand guidelines on Adobe InDesign.

-Created 3 online ads for different products such as MightyLite, C5 Series 1 cabinets, and Super Erecta Pro heated shelves.

Education

Visual Studies
Aug 2019 - May 2023 Temple University