Courtney Norman

  • Marketing, Communications
  • United States
  • Jan 20, 2024
Full time Admin-Clerical Communications General Business Information Technology Internet/Social Media Marketing

Personal Summary





Professional Skill Summary

HubSpot, WordPress, Adobe Illustrator, Adobe InDesign, Final Cut Pro, Photoshop, Lightroom, Office 365, AP Style, Google Analytics, Graphic Design, IT Technology Service Management, Photography, Canva, Hootsuite, Constant Contact, Google Suite, Slack, Customer Service, Editing, Marketing Campaign Management, SEO, Creating Blogs, Social Media Management and Scheduling, Omni Channel Marketing, Event Promotion, Content Creation, Monitoring Engagement, Analyze Marketing Performance Metrics, Data Driven Recommendations, Organize Program Statistics, Marketing Automation Tools, Copywriting, Network Administration, Remote User Support, Windows OS, Social Media Marketing, SONRIS, Public Relations, Communication, Event Organization, Salesforce, Constant Contact, Hootsuite, CorelDraw, Amicus, LexisNexis, QuickBooks, Sales, Mac & Windows Systems, Zoom, Microsoft Teams, Skype and unwavering optimism and common sense.


Driving Digital Transformation through Research, Listening, Strategy, and Design | Oil Painter and Mountain Biker | Pet Enthusiast | Eyes to the Brighter Side, Indispensable, & Down for a Challenge!

Work Experience

Marketing and Communications Manager
Jan 2023 - Feb 2024 IWC Innovations
  • Develop and implement comprehensive marketing plans and strategies to promote and elevate the company's brand image
  • Create and manage marketing campaigns across various channels, including digital, social media, email marketing, and print materials
  • Conduct market research and analyze trends to identify target audiences and optimize marketing efforts
  • Collaborate with internal teams to develop and execute creative content and messaging that aligns with the brand voice
  • Manage social media platforms, including content creation, scheduling, and monitoring engagement
  • Monitor and analyze marketing performance metrics to track the effectiveness of campaigns and make data-driven recommendations for improvement
  • Support the development and maintenance of brand guidelines and ensure brand consistency across all marketing materials
  • Stay up-to-date with industry trends and best practices in marketing and brand development
  • Assist with other marketing and communications projects and initiatives as needed
  • Lead and contribute to the sustainability of the company’s reputation for quality, reliability, and customer satisfaction through brand awareness, recognition, and positioning
  • Responsible for providing leadership and development of marketing and communications strategies that foster collaborative engagement, action, and partnerships with internal and external stakeholders
  • Worked closely with the CEO and corporate management team to develop and execute digital and other communication strategies that increase corporate and client brand recognition and visibility
  • Contribute to business growth through relationship building, client engagement and the promotion of the corporate mission and services
  • Develop and execute weekly marketing and communications plans and strategies that support corporate and client priorities, initiatives, and goals
  • Develop and manage annual marketing and communications budgets and expenses
  • Update weekly and quarterly marketing material used by all channels
  • Assist in developing, executing and implementing global marketing strategies and campaigns for all sales distribution channels
  • Research the market to continuously evolve outreach strategy by identifying target markets, determining the best method of outreach and understand competitors
  • Collaborate with all sales channels to create and leverage content for distribution
  • Track external and internal conferences and deploy resources accordingly
  • Provide support for IWC Innovations conferences; liaise with internal departments and external vendors to manage the process identifying a venue, securing reservations, contract review, event set-up, etc.
  • Provide support on the setup and execution of webinars (Prep meetings, PM scheduling)
  • Analyze Business Intelligence information to focus marketing efforts appropriately
  • Ensure communications are compliant by managing complex approvals through marketing, sales, investment teams and multiple business compliance reviews
  • Align marketing resources and budget to prioritize initiatives and events for the distribution channels including in-market activities
Marketing and Communications Director
Oct 2021 - Oct 2023 Girl Scouts USA

•    Developed and promoted clear messages based on focus project needs. Write compelling content for various outlets such as social media, annual report, newsletters, media releases and other outlets.
•    Created or oversaw creation of marketing collateral including a large number of digital communications.
•    Managed social media accounts, proposing a calendar for posting materials and tracking engagement.
•    Strategic marketing that enhanced the Girl Scout brand awareness
•    Developed and implemented internal communication and marketing strategies, including social media strategies, staff communications, and campaign marketing plans
•    Managed social media accounts, measuring, tracking, and analyzing metrics to demonstrate challenges, successes, or failures; brainstorm to discern changes in strategy that would turn failures into successes to increase membership, program participation, and promotion of Girl Scout brand
•    Creative leadership that developed day-to-day management of social media calendar and content in support of community branding, event promotions, program participation, and council priorities
•    Thoroughly researched media publications, reviews editorial calendars, and developed relationships with editors
•    Wrote and edited an array of communication materials, including new releases, collateral materials, pitches, speeches, presentations, newsletters and blog posts
•    Media relations in support of marketing efforts, including networking, outreach, speaking engagements, ribbon cutting for cookie season, and community engagements
•    Coordinated and created print and digital content relevant for marketing purposes
•    Website maintenance and updates for council needs
•    Responsible for collaborating with the Fund Development team for council fundraising efforts to include, the creation of fundraising marketing materials, social media campaigns, event coordinating and speaking engagements

Environmental Assistant and IT Tech
Dec 2018 - Oct 2021 CRN Engineering, LLC

•    Researched oil and gas fields and wells in the Southern United States and compile data used in EPA, DNR and local cases 
•    Utilized SONRIS to gather well information, and plot those points for in trial presentations by the P.E. working the case 
•    Organized well data information and place that information in a user friendly interactive Excel sheet and update on a biweekly basis 
•    Trained other employees on Excel, SONRIS and basic computer programs and office email (Outlook) so they can maintain an acceptable pace with the more experienced team members 

Information Technology Help Desk Support
Oct 2018 - Dec 2018 Server at Work

•    Provided technical assistance over the phone, electronically (email, chat, texting), and in person to both internal users and external customers
•    Installed, tested and configured new laptops, printers, VoIP phones, peripheral equipment and software
•    Provided IT support and resolve problems over remote sessions with end-users
•    Assisted with onboarding of new users by deploying new laptops/systems using standard hardware, images and software
•    Diagnosed, resolved, and documented technical hardware and software issues
•    Perform upgrades and patches
•    Updated inventories of hardware, software, and licensing
•    Became familiar with and use company productivity tools such as the ticketing system, knowledge base, and phone functions
•    Imaging, desktop support experience
•    Wi-Fi and network troubleshooting experience

Marketing and Communications Director
Nov 2016 - Oct 2018 Catholic Charities of SWLA

•    Developed a fully operational website for Catholic Charities of Southwest Louisiana using WordPress, Photoshop, and InDesign. 
•    Enhanced community presence and amplified engagement across Catholic Charities USA offices through adept utilization of social media platforms, professional photo editing, and increased event participation, thereby bolstering public relations efforts. 
•    Implemented translation options for media content in Spanish, German, French, and other languages, tailoring specific posts in Spanish to cater to a targeted demographic. 
•    Crafted and published original visual content including daily prayers, homilies graphics, and announcements, promoting Catholic events within the Texas/Louisiana region. 
•    Spearheaded digital strategy, particularly focused on brand elevation and fundraising initiatives. 
•    Orchestrated complex marketing campaigns, ensuring timely and impactful delivery of messages. 
•    Provided visionary leadership to the Communications and Marketing team, strategically guiding creative endeavors, and proactively addressing potential opportunities and obstacles in line with organizational initiatives. 
•    Managed research and media procurement to heighten brand awareness for CCUSA and its network of agencies. 
•    Demonstrated mastery in fundraising principles, contributing to successful annual giving campaigns and fostering donor stewardship. 
•    Directed website strategy and content approach, ensuring consistent, high-quality engagement over time, including collaborations with external web development partners. 
•    Led engagement strategy for the member agency intranet, meticulously tracking and assessing performance metrics to facilitate knowledge sharing and inform member agencies effectively. 
•    Led a communications and marketing practice group alongside Marcom professionals from member agencies. 
•    Collaborated with program area leaders to prioritize needs, gather crucial information for creative requests, and drive project progress. 
•    Expanded subscriber base and contact lists, fueling engagement and fundraising endeavors.
•    Analyzed and derived insights from metrics related to media placements and website traffic, contributing to informed decision-making.
•    Played a pivotal role in maintaining internal project momentum and managing program area expectations. 
•    Guided Communications and Marketing team members in project completion, adeptly handling administrative aspects such as project scheduling, resource forecasting, cross-team coordination, stakeholder reviews, and adherence to established processes. 
•    Crafted clear, concise, and grammatically impeccable copy, lending creative input to copywriting tasks and strategic document creation. 
•    Proficiently utilized project management tools to set deadlines, allocate resources, and ensure team accountability.

Marketing and Communications Director
Nov 2013 - Nov 2016 Gulf Land Structures, LLC.

•    Developed and implemented a comprehensive social media strategy to align with organizational goals and objectives.
•    Managed and oversaw all aspects of social media channels, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and emerging platforms.
•    Created, curated, and scheduled engaging content, ensuring consistency in brand voice and messaging across virtual platforms.
•    Monitored social media trends, tools, and applications and recommend strategies to improve performance.
•    Interacted with the virtual community, responding to comments, messages, and inquiries in a timely and professional manner.
•    Collaborated with cross-functional teams to integrate social media into broader marketing campaigns.
•    Analyzed social media data and metrics to evaluate the success of campaigns and strategies, providing regular reports and insights.
•    Stayed updated on industry trends and best practices in virtual social media management.
•    Explored and implemented new virtual tools and technologies to enhance social media presence.
•    Stayed informed about the latest trends in virtual community building and online engagement.
•    Participated as a volunteer for Sky High at the Saint Jude's Children's Research skeet shoots, also serving as a representative for the company during this event.
•    Oversaw comprehensive management of the company blog and various outreach initiatives, encompassing weekly newsletters, company updates, brochures, and flyers, resulting in amplified outreach and heightened sales performance. 
•    Established and managed the company's website and social media platforms, cultivating a larger and more engaged audience while bolstering brand credibility. 
•    Facilitated seamless travel logistics, accommodations, appointments, and engagements for C-Level executives for various conferences across the nation.
•    Applied sound judgment and discretion to address media requests and telephone inquiries, consistently upholding a high standard of professionalism when managing confidential and sensitive matters.

Marketing Director
May 2011 - Nov 2013 Gibson and Gruenert, PLLC.

•    Engaged as a volunteer with the Down Syndrome Association of Acadiana, actively participating in the annual Buddy Walk and a range of year-round events. These efforts aimed to secure funds and foster positive awareness for individuals and families affected by Down Syndrome.
•    Responsible for digital marketing and use of social media channels. Posting content, engaging with users, and managing the firm’s brand, all while being mindful of the ethical rules associated with the practice of law
•    Implemented  strategies that included online press releases, blog posts, whitepapers, digital renderings of speech presentations, and more
•    Initiated event ideas and evaluated which sponsorships were worthwhile, and managed events from the invitation and RSVP to the post-event follow-up
•    Planned, ran, and executed campaigns that delivered new leads and new cases.  This included continually researching new emerging torts and communicated those opportunities the managing attorneys
•    Thorough selection of and contacted with graphics designers and desktop publishers, printers, web designers, mail houses, and advertisers, legal marketing professionals to coordinate and implement promotional materials for firm events
•    Developed and maintained the firm's social media presence through websites or online directories. Also compiled news reports and prepared press releases on a monthly, annual, or as-needed basis

Executive Assistant, Domestic Violence Division
Mar 2004 - May 2011 Calcasieu Parish District Attorney's Office

•    Assisted the District Attorney and Assistant District Attorneys with answering their office lines and relaying those messages in a suitable manner
•    Organized each attorneys’ files in their individual offices to their specific requests and planned their calendar for the next day
•    Primary duties were provided to the domestic violence division to sort, update, and categorize criminal files for pre-trial motions, plea offers, and other legal procedures
•    Responsible for accurate recording and copying expenses for clients and entering information into Westlaw systems

Assistant Control Towers
May 1998 - Aug 1998 Lake Air Services

•    Oversaw weather radar equipment, transmitting up-to-date weather conditions to pilots, enabling informed decisions on landing feasibility
•    Organized incoming mail, subsequently including customer invoices in outgoing mail
•    Compiled and typed reports for the chief pilot for distribution to the Federal Aviation
Administration (FAA)


Bachelor of Science, Mass Communication and Public Relations
McNeese State University