Jesus Rosales

  • Marketing Director
  • San Antonio, TX, USA
  • Feb 15, 2024
Full time Business Development Communications Consultant Marketing Sales Strategy-Planning

Personal Summary

Jesús is committed to apostolate, discipleship and pastoral work and has served as a leader, trainer, and advisor in several ministries in Mexico and USA: FEF as National Lead of Operations, Vocational Youth Ministry and Adult and Family Pastoral at Archdiocese of Mexico, Ambassador of Global2033 in Mexico, Digital Evangelizers, Alpha Board Member, Retreats Lead for Emmaus, ACTS, and St Vincent de Paul ministries.

He is a catechist trainer, lecturer and full time husband and father. Jesus led the launch and operation of Hallow, the Catholic prayer, music and meditation application in Latin America (Spanish and Portuguese).

As for education, BA in Business, MBA and several grad programs at MIT, Harvard, Cornell, and Notre Dame.

His professional experience includes Marketing, Business Development, and Sales management and leadership positions at Hallow, Activision Blizzard, Cadbury, Nestle, and consulting firms in Mexico, Latin America, and US Hispanic markets. 

Work Experience

Co-Founder/Business Development Director
Nov 2022 - Feb 2024 KCG Consulting Group

● Designed the business plan/canvas leading value proposition and business model creation.
● Led negotiations and projects with MSFT partners, Cisco, HSO, AC, Gacela, Garena, Diageo, Instalba.

Growth Lead Latin America
Feb 2022 - Nov 2022 Hallow

 Launched Hallow in Latam setting new records for the #1 prayer/meditation app in the world:
● Fastest growth in international markets, 1st to breakeven, 1st to 1M sessions.
● Spearheading Go to Market, partnerships, lead gen, cross-functions, community, content roadmaps.
● Positioning, influencer marketing, content creators, activations, contract negotiation, social media,
monetization A/B testing, forecast & budget, LCM, SEO, PR, exceeding all business targets.

Education

MBA
Aug 2013 - Jul 2016 Monterrey Tec
BA Business Administration
UVM Laureate International Universities
Management Certificate in Strategy and Innovation
Jan 2015 - Dec 2016 MIT Sloan School of Management