Dalita Lovett

  • Director Community Relations and Development, VP Marketing, Communications & Digital Strategy
  • Boise, ID, USA
  • Jun 08, 2024
Full time Business Development Communications Management Marketing Public Relations

Personal Summary

I am unapologetically Catholic and live my faith in family, career, and community. I have worked for a faith-based, non-profit for over a decade and know that my home is with a Catholic organization. As the national conversation on faith and values heats up, so many “Christian” organizations fail in defense of Christ’s teachings. I wish to go into the storm and fight with brothers and sisters who are like-minded, steadfast, and faithful to the Magisterium of The Church.

I adapt this approach to all projects and teams which has resulted in wonderfully successful outcomes. By focusing on reaching a broad audience, using eye catching graphics and maintaining consistent messaging on various platforms and communication channels, I have reached the goal of actively involving various supporters, inspiring them to explore diverse offerings, boosting revenue, business operational effectiveness, and awareness.

I have improved the effectiveness of multiple teams and implemented comprehensive communications strategies, integrating multiple platforms, and streamlined processes which include these key elements:

  • Centralized Communication Hub
  • Consistent Branding and Messaging
  • Multi-Channel Marketing Approach
  • Enhanced Internal Communications
  • Community Engagement Initiatives
  • Digital Integration and Automation

Throughout my career, I have consistently demonstrated strong leadership skills by successfully managing teams that drive transformative change with these key accomplishments:

  • Led impactful initiatives at The Salvation Army that boosted brand awareness and engagement, reaching millions through strategic campaigns.
  • Increased online engagement by over 40% through the development and execution of digital marketing strategies across multiple channels.
  • Managed budgets of up to $4 million, ensuring cost-effective allocation and maximizing ROI.
  • Trained hundreds of volunteers, enhancing their skills, productivity, providing budget relief for our local teams.
  • Managed a team of highly effective professionals, fostering an environment where excellence is the norm.
  • Possess in-depth knowledge of digital marketing channels, social media platforms, content marketing, and customer relationship management (CRM).
  • Utilized strategic analytical abilities to interpret data, identify trends, and make data-driven marketing decisions that drive business success.
  • Effectively communicated and collaborated with internal teams, external partners, media agencies, and senior executives to achieve strategic objectives.
  • Distilled complex information into engaging and accessible content, advancing brand visibility and strengthening corporate communication strategies.
  • Maintained high levels of morale and engagement within teams, fostering a solutions-focused approach to handling complex challenges.

 

While I may not hold a formal college degree, my 20+ years of hands-on experience in Marketing, Communications and Partnership Building, and Leadership is marked by consistent success and notable achievements. Over the course of my career, I have created a program and trained hundreds of volunteers, built lasting relationships with hundreds of community partners and perfected cross channel marketing communication, driving organizational success through increased revenue. These successes demonstrate my high level of proficiency and expertise. My track record is a testament to my ability to excel in any environment based on practical experience and a results-driven approach. My substantial experience uniquely qualifies me for the challenges of any role.

 

Work Experience

PR & Marketing Director
Sep 2017 - Present The Salvation Army ARC Command US West

Lead a dynamic team of enthusiastic professionals crafting integrated strategies to bring awareness and generate revenue for various programs. In this role, I oversee pivotal functions including strengthening organizational branding, fostering community engagement through strategic partnerships, securing essential resources through fundraising, and spearheading mission-focused marketing campaigns using emerging trends based on community needs. My experience in demand generation, media relations, advertising, event planning, and online media ensures seamless execution and impactful outcomes in every initiative undertaken.