Adaptable professional with 14+ years of experience and proven knowledge of digital marketing and analytics. Aiming to leverage my skills to benefit a Catholic organization in the New Evangelization.
Led organizational effort to rebuild websites to improve user experience and search visibility, including overseeing external vendor and managing deadlines.
Wrote, edited, deployed, and optimized web content including patient success stories, blog posts, educational webpages, and more.
Optimized analytics tools to track visitor behavior, leveraging insights to refine digital strategies and drive measurable improvements in user engagement.
Pioneered content strategies and social media campaigns, amplifying brand presence and educating markets on key service areas.
Empowered C-suite with digital best practices, fostering a culture of innovation in social media and reputation management.
Streamlined workflow by implementing a marketing request platform, significantly enhancing operational efficiencies and team productivity.
Planned and executed ongoing social media initiatives focused on education and awareness among key audience segments.
Optimized social media pages system-wide to improve visibility & user experience
Wrote, edited, and published patient success stories and blog posts.
Sourced SaaS to empower local staff to manage social media and reviews.
Developed strategies for recruitment initiatives.
Managed social media ad campaigns on both an on-going and ad hoc basis.
Fostered cross-functional partnerships to align social media initiatives with organizational goals.
Designed new creative process to enhance quality of content marketing pieces.
Mentored team members on best practices.
Worked collaboratively to drive organizational growth as member of leadership team.
Identified and developed new revenue streams.
Generated business opportunities through marketing of PA Media Group brand.
Managed comprehensive digital marketing strategy, integrating website, blog, and social channels to create a cohesive brand narrative and expand reach.
Led team of campaign coordinators and Salesforce administrator.
Managed operational efforts of “white glove” campaigns.
Directed fulfillment, strategy, and optimization of digital campaigns to meet client KPIs.
Developed internal processes to create operational efficiencies and increase client returns.
Trained campaign coordinators on all aspects of digital operations.
Led expansion of social media offerings.
Maintained excellent relationships with external vendors.
Coordinated and validated scheduling and fulfillment of digital marketing campaigns, including paid search, targeted display, and paid social.
Analyzed and optimized campaigns to meet and exceed client expectations.
Compiled and interpreted data into easily-digestible reports for clients and staff.
Brainstormed with sales staff to develop robust, effective, and efficient marketing campaigns.
Served as the digital ad operations team lead.
Trained account associates on print and digital ad operations processes.
Collaborated with account executives to improve campaign efficiency.
Managed comprehensive social media presence of 15 clients.
Managed and grew email marketing campaigns for clients.
Led team of two advertiser services representatives through training, liaising with management, and coordinating daily tasks.
Assigned to special projects, including media kit development, trade account management, and development of marketing materials.
Proofed and edited ad copy for clients.
Worked collaboratively with sales, creative, and pre-press departments.
Proofed and edited ad copy for clients.
Worked collaboratively with sales, creative, and pre-press departments.