Patricia J Nickoloff

  • Coordinator (Brand, Project, Program, Event, Education, Communications, Marketing)
  • Ashland, KY, USA
  • Jan 08, 2025
Full time Admin-Clerical Communications Design General Business Graphic Design Human Resources

Personal Summary

My most recent position was Brand Coordinator at CASTUS. My responsibilities varied from creating social media content to researching new avenues for communication. I supported the Director of Brand & Marketing to generate engaging material that represents our brand and mission.

I worked with clients designing brand materials, planning events, developing their marketing strategies, and reviewing the results of their social and email campaigns.

While at CASTUS, I had the pleasure of planning and running the CASTUS Fellowship for Minority Business Owners. This program is an opportunity for minority business owners in the Pittsburgh Area to network, build relationships, and gain monetary resources.

I am a graduate of Grove City College with degrees in Communication Studies and Entrepreneurship. At the college, I was a Teaching Assistant for the Communication and Entrepreneurship departments and an Event Assistant. 

I participated on campus in many ways including: Athletic Director, Social Chair, and President for The Alpha Beta Tau Sorority, an Executive Chair for Grove City College’s Orientation Board, radio show host for 91.1 The One, running the Priest, Prophet, & Queen podcast,
and The Praxis Academy. 

In the summer of 2019, I interned for a month in Italy working for the Archaeological Conservation Institute. There I gained experience in intercultural communication and museum studies. I worked on ancient excavation sites, as well as precision lab work and register organization. That summer I learned the importance of appreciation for and the preservation of Cultural Heritage. 

I love creating Cultural Heritage myself by writing. I am a published author in "The Pittsburgh Catholic" as well as several other publications. I enjoy verbal communication, whether it be creative or professional. 

My mission is to leave every place I go better than I have found it. 
To learn more about my mission contact me!

Work Experience

Brand Coordinator
Nov 2024 - Present carter joey

This is a part-time role servicing a former CASTUS Client in the same role I filled before leaving CASTUS.

Brand Coordinator
Jun 2021 - Nov 2024 CASTUS
  • Coordinate projects between firm and clients utilizing efficient communication to determine the project scope, plan the project tactics, and maintain the budget to accomplish our clients’ marketing goals

  • Lead project research and implementation of new marketing tools, website updates, brand materials, and social content to improve clients views and conversion rate

  • Create and design brand materials (email marketing, social media posts, press releases, sales materials, POS signage, and web design) while creating and adhering to brand standards

  • Manage and analyze social media performance and strategy by selecting objectives, tracking key performance metrics, and planning dozens of monthly posts, blogs, and emails accordingly

  • Organized our first and second CASTUS Fellowship for Minority Businesses Owners; A project consisting of an application process, multiple events and lectures, and a final awards ceremony

  • Grew our email marketing list by 900 people in the course of a year through events and online promotion

Education

Communication Studies + Entrepreneurship
Aug 2017 - May 2021 Grove City College