I have worked in business completing various functions for more than 20 years. I am looking to use my skills in a capacity that aligns with my faith.
Developed and led a DTC at-home testing startup (Test with Know) as part of Gitwit’s venture studio. Executed
fundraising, brand development, customer acquisition, e-commerce, supply chain ops, and analytics.
• Achieved a $3M run rate in four months through thorough testing of messaging, the landing page and
checkout experience, campaign structure, and channel mix.
• Delivered 40% post-media margins through campaign execution, as well as pricing and COGS optimizations
Advised startups and growth-focused businesses to rapidly create digital products and communication.
• Led effort to take a client telehealth startup from 0 to 1, and managed customer acquisition post launch.
• Developed the go-to-market strategy for client SaaS startups leveraging AI to drive efficiency and improve
customer experience. Served as interim CMO for a software venture
Led the growth team for Everlywell, the leading at-home diagnostic testing brand. Managed customer acquisition,
e-commerce strategy, analytics, pricing, and marketing planning.
• Managed the P&L and marketing budget of ~$90M. Devised campaign strategy, set daily budgets, and
owned sales forecasts by SKU.
• Grew post media margin 80% and sales 5% through rigorous campaign testing, channel expansion and
media mix optimization, CVR improvements, and price optimization.
• Increased new membership signups 20% by launching a new, membership-focused marketing campaign
Led a cross-functional team of marketers, engineers, product managers, UX designers, and data scientists to drive
profitable growth through demand generation and e-commerce strategy for a virtual mail SaaS company.
• Drove 30+% new subscriber revenue growth by improving lead generation and nurturing, as well as
increasing conversion through rigorous testing throughout the conversion path.
• Improved new customer retention 5ppt by reducing friction in the activation process.
• Scaled new sales from performance marketing 45%, while lowering customer acquisition costs 20%
through improved ads, campaign optimization, and conversion improvements
Led corporate strategy, analytics, and marketing teams to drive efficient customer acquisition and increase customer
lifetime value for the leading seller of digital fitness solutions and nutritional supplements.
• Developed the GTM strategy, marketing plan, and operating model for a new digital fitness app. Grew
membership to 45,000 subscribers in three months.
• Orchestrated media mix optimization through enhanced attribution, funnel optimization, and A/B testing.
Reduced CAC for digital subscription 20% while scaling spend across digital channels by 200%.
Managed a team of 75 analytics and data science associates that transformed customer data into actionable insight .
• Spearheaded the creation and implementation of real-time targeting and personalization solutions for loyalty
program members using big data technologies, generating incremental annual revenue of $150M.
• Led the development of solutions to improve merchandising, including creating store-level assortment and
improving seasonal category profitability 8% by optimizing marketing and inventory based on regional demand
• Directed $110M media spend across a portfolio of residential services brands, achieving 6% growth.
• Improved ROI 10% by partnering with executives to transition from offline sales spend to digital marketing.
• Drove profitability for CPG and logistics clients through marketing, pricing, and supply chain optimization